by Deanna | Sep 14, 2021 | Uncategorized
It was hard. I knew I had to do it. Strangers answering the phone and telling me “no”, hanging up on me and every now and then I’d get a “sure, I’ll meet with you”. Thing is, if I had been doing what I was supposed to be doing on LinkedIn back then, I wouldn’t have...
by Deanna | Sep 14, 2021 | Uncategorized
That’s how one of the latest messages started. Someone I know who is a Director of Marketing gets at least 5 of these messages either via DM or email a day. They are sent by people who obviously keyword search, don’t look at his profile, and blindly send…because none...
by Deanna | Sep 13, 2021 | Uncategorized
I’ve been meeting a lot of new people at my kids’ activities lately – scouts, soccer, etc. etc. I chat with them but most of the conversation surrounds kids and our recent move to the area. I get a raising of eyebrows when I tell them the stories of selling our...
by Deanna | Sep 13, 2021 | Uncategorized
Is that true? I haven’t met a prospect face to face since I started this business. I’ve become very used to and acclimated to talking to people virtually. I can talk to people from Ireland, Malaysia, Philadelphia, Florida and the UK simply by going online for video...
by Deanna | Sep 13, 2021 | Uncategorized
One doesn’t equal the other. Don’t get me wrong, LinkedIn is awesome. It’s not the be all and end all though. Building a business should include LinkedIn but you also have to diversify....
by Deanna | Sep 13, 2021 | Uncategorized
That 4.45 million people have B2B in their LinkedIn headline? 6.09 million have Account Executive in their headline? 37.6 million have Business Development in their headline? 2.08 million have Recruiter in their headline? 13.7 million have Human Resources in their...
by Deanna | Jun 30, 2021 | Uncategorized
You know what? I’m not ready to jump off the tallest building or a cliff. I know exactly why those numbers have dropped so drastically. I haven’t engaged with people here as much as usual. I haven’t posted in 6 days. When the numbers drop, you just pull up bootstraps...
by Deanna | Jun 30, 2021 | Uncategorized
Don’t get tangled in the mess of “I think I should do this” or “I think I should do that.” I can help you with that LinkedIn strategy! When I get done relocating that is. There’s nothing like the need to sew a button in the middle of a move and then finding this in...
by Deanna | Jun 30, 2021 | Uncategorized
It’s a loaded statement. Yes, that statement applies to videos too. Consistency is important. You have to show your network that you show up and you consistently show up. I started creating content here 2.5 years ago (2018!) and back then I was one of the few people...
by Deanna | Jun 9, 2021 | Uncategorized
While I know that my previous positions led me to where I am now as building blocks, I can’t help but think, “What do people think when they browse my experience?” Do people see that a combination of content marketing, social media management and sales have led me to...
by Deanna | Jun 9, 2021 | Uncategorized
You don’t always need to post with a picture. I’ve done numerous posts that were straight text, no images. Back when I started posting content here, nearly 3 years ago, I went out of my way to add a picture. Now it’s not as big of a deal. I will say...
by Deanna | Jun 9, 2021 | Uncategorized
Someone sent me this question in a DM. So I’m happy to pass along a reminder. Automation isn’t authentic.Automation isn’t organic.Automation isn’t real people engaging or posting or communicating via DM. Automation doesn’t belong here on this platform. Don’t automate....
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