Every Little Steps Counts!

Little Steps Can Be Big Leaps I have to start with this visual because ever since I chose this month’s LinkedIn newsletter topic, I’ve had the song in my head. Now it can be in yours. You’re welcome. Often, when people think of change or improvement,...

Ask a Question To Create Conversations!

Give Us a Reason To Comment “I’m not getting comments. I feel like I’m posting in a silo. Is anyone out there?” If you have had any of these thoughts about your content, you are not alone. If you feel like you’re on an island, you...

Metaphorically Speaking

Relating Works If We Get You “Deanna, you’ve been creating content on LinkedIn for seven years! That’s insane! What’s your secret sauce? How has your strategy evolved? How do you continue to grab attention after all this time?” Did you...

Apply, Apply, Apply…It Does Not Work!

Teaching with my content – it’s something I’ve done for years, and now that I’m in the midst of my job search, it’s no different. When I started my job search two months ago and for the weeks following, I revised my resume and LinkedIn...

Trust Is Not Given, It’s EARNED!

LinkedIn is turning into Facebook. I see that comment quite often. While I disagree, I understand where the statement is coming from. I’m a big fan of being human here. I’ve said it before and I’ll say it again, LinkedIn is not B2B, it’s H2H....

What Type of LinkedIn Post Will Get Me Clients?

“What type of post will get my phone ringing?” “What type of post will get clients booking calls with me?” If I had the answer to that question, I’d be rich!!! Social selling, using content to generate inbound leads, is not about a “one size...

What Should I Post? How Often Should I Post?

What should I post on LinkedIn? Thank you for asking!!! I’ll answer that question with even more questions! Who is your ideal client? Who are you directing your content to? What’s going on behind the scenes? What conversations are you having at work? What...

Let’s Show the Love on LinkedIn

Why are you following or connected to people on LinkedIn? Tell me why, or BETTER YET, tell them! The answer probably depends on the person.  I hope you know why you’re connected.  When was the last time you told them why you appreciate them? Know what? Today’s a...