You don’t have to be on LinkedIn 24 hours a day, 7 days a week, 365 days a year.

I don’t live on the platform.

I am a mom of three. I drive them all EVERYWHERE. Every weeknight I’m a Mom Taxi. So many weekends I spend hours supporting them at their activities.

You don’t have to be on it 24 hours a day, 7 days a week.

You do have to be strategic with who you engage with, when you post content and when you check in with people on LinkedIn.

If you make LinkedIn a consistent part of your routine, you will see the pay off.

The key is to use your time in the most productive way possible.

Need to comment? Work it into your routine.

Need to post content? Work it into your routine.

Do you see the trend here? Make the time for it. Hold yourself accountable.

You’ll only see the payoff on LinkedIn when you work it into your daily and weekly calendar.

What do you need to work on? What will you be adding to your routine?