Do you know who your ideal client is?

Do you know how you solve problems for your clients? Do you know who your center of influence is? If you’ve answered yes to all of those questions, congratulations! Now, let’s use answers to those questions to help you engage better here. It comes down to keywords. A...

2012, 2014, 2017

They were all good years. My daughter was born in 2012, I celebrated my 10 year anniversary in 2014, and in 2017 we moved from Buffalo, NY to Columbus, OH. That being said, a lot has changed since then. I’m sure I’m not the only one to endure change over the years. In...

I don’t post content on LinkedIn on Mondays anymore.

Posting content here on Mondays is like trying to stand out from the masses while swimming in a school of fish. It’s very difficult. From day one I’ve been of the mindset that you have to be different in order to stand out among the crowds here on this platform. What...

Is your LinkedIn profile optimized?

Are you showcasing your best self on this platform? Have you gone through each part of it and checked anddouble-checked that you’re showing your best self? That’s one part of the “LinkedIn triangle” that I help my clients with. I’m...

Proof is in the pudding.

We all want to be visible to the right people on this platform, right? We all want to start conversations, right? Here are some comments by others here… “Why post on the weekend? Are people REALLY on LinkedIn on the weekend?” “I’m so sick of polls. Why do people post...

When I was working in sales I had to make cold calls.

It was hard. I knew I had to do it. Strangers answering the phone and telling me “no”, hanging up on me and every now and then I’d get a “sure, I’ll meet with you”. Thing is, if I had been doing what I was supposed to be doing on LinkedIn back then, I wouldn’t have...