LinkedIn is not a sales platform.

It’s not a place for sales people to sell via cold call DMs or pitch slaps or spammy messages. It is a place to get to know one another. It’s a networking event with 830 Million other people. This post was inspired by another conversation that I engaged here. We don’t...

Out of office message on LinkedIn

Good idea especially if you get a lot of DMs here and you’re planning on being gone for a while. Know what? You can only use them if you have LinkedIn Premium. Which I do not. I’ve had LinkedIn Premium a couple times over the past four years (including a trial) but I...

Commenting just because you have to? Don’t bother.

Engagement for the sake of engagement doesn’t win. It doesn’t pay off either. When I comment on someone’s post, I really want to do it. Commenting isn’t about homework. It isn’t about doing it because you have to. Comment because you want to. We are all here to have...

I’m a big fan of commercials that make me laugh.

Have you seen the Allstate commercial of the guy dancing and saying he’s the latest hashtag challenge? “This is going to get tens and tens of views”. First time I saw that one I laughed out loud. I still smile every time I see it. Many people on social media would say...

Woooo Hooooo!!!

You got this!!!So happy for you!!!You can do this!!! Those are just some of the words of encouragement I tell my clients, both verbally and online. Why? Because I’m a cheerleader. I was inspired to write this one over the weekend because I am always the one shouting...

UPDATE!

25 minutes after I reported the fake account, Twitter suspended it. Thank you Twitter for the fast work to keep the fake Deanna Russo people off Twitter! There is only one me, one Purple Squirrel Magnet. Never duplicated. 🙂 Where did “purple squirrel magnet” come...