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I want to brand myself this year – in 2021.

If this thought has crossed your mind, you are in the right place. LinkedIn is one of the BEST places to make it happen. When I’m working with my clients, I ask them this:“What sets you apart from the crowd?”“What’s your differentiator?” LinkedIn has 760+ million people on this platform. Chances...

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Do you have a billboard for your business?

Probably not. How do people find out about your business? A website is like an online billboard for your business. If people don’t know you exist, how can they reach out to you for your services? A great social media presence combined with a great website makes a FABULOUS combination! We recently...

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“Sending resumes in is an endless black hole.”

That sounds about right. I can’t take credit for that quote, JOHN S. WEHMEYER said that when we were talking yesterday. John was referring to applying for jobs through all those websites that job seekers know way too well. He’s also among the job seekers who are recognizing the power of LinkedIn....

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What works on other social media platforms may not work here

Have you tried to fit a square peg in a round hole? Yeah it doesn’t work. It doesn’t work on LinkedIn either. This platform is not a “one size fits all”. What works for one person here, may not work for someone else. Know your goals and What works for you on Facebook, Instagram, and Twitter may...

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It’s NOT an online resume, it’s a professional network.

You can like and comment on posts here...multiple times a day...7 days a week. That’s not the meaning of engagement. Engagement means contributing to the conversation. It means giving value in return to that person who posted with value. Engagement means engaging with the people who you want to...

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What is Engagement and why does it matter?

You can like and comment on posts here...multiple times a day...7 days a week. That’s not the meaning of engagement. Engagement means contributing to the conversation. It means giving value in return to that person who posted with value. Engagement means engaging with the people who you want to...

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Which of these is the better LinkedIn Headline?

Which headline do you like better? 1. Business Development Professional2. The word “NO” doesn’t mean stop, I sell until the answer is “YES”! It’s not about your title that your company gave you, it’s about how and why you do what you do. What sets you apart from others with that same title?...

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