Let’s set the scene…

A company is planning on participating in a show, call it an “expo” and they are investing a “pretty penny” in a large booth at that show.

They also just happen to be in the market for a company to help them build a professional booth at that show to attract the right customers.

Now here’s where the sales part comes in…

One of the marketing managers at that company gets a call from a sales rep at a company that does just that…creates booths for companies at events like this…asking if he could have a few minutes of his time.

The marketing manager at that company decides, “Sure. Just out of curiosity, how did you find me?”

The rep replies, “I checked out the map of the show and I took note of which companies could be purchasing the larger size booths, then I went to LinkedIn and decided to look up the marketing manages of those companies, and reach out…you’re on the list!”

The marketing manager was very impressed and so was his boss.

That, ladies and gentleman, is a very resourceful way to use LinkedIn in a sales capacity.

If that same person would have used automation or a robocall to reach out, that message or email would have been deleted. In fact the marketing director says he deletes those types of messages 10 times a day.

True story.

How do you use LinkedIn to grow your sales?