“Ugh. I can’t read your banner.”

That’s what I thought when someone with more than 13,000 followers wanted to connect with me. I was using the LinkedIn mobile app when I looked at her profile.

Yes, even people with big followings on LinkedIn need to be taught a lesson. Here I am, using this as a teaching opportunity.

Newsflash! Our phone screens are much smaller than our laptop screens!

I know, this isn’t news to you.

If you write a LOT of text in your banner image (you know, that graphic that’s at the top of your profile?), we can NOT read it on the mobile app!

If you use a business card as your profile picture, we can not see what it is on the mobile app!

If your profile picture is a photo of you standing with a beautiful landscape behind you, we can not see your face on the mobile app!

I think you get my point.

Let me throw some numbers at you to prove why you shouldn’t forget people are on the LinkedIn mobile app.

When I did a poll here early last spring, 48% of the 632 people who voted said they spent the most time on the LinkedIn mobile app. That’s a large percentage, right?

Then, when I did the poll again late summer, 73% of the 387 people who voted said they used the LinkedIn mobile app more often than they used the desktop version of LinkedIn.

People, pay attention!

If you aren’t taking into consideration that people are viewing your banner, your profile picture, or ANYTHING you’re putting on LinkedIn on their phones, you are missing out!

• Make the text on your banner graphic LARGE so you can read it on both the mobile and the desktop
• You don’t have to write EVERYTHING in your banner image, keep it simple!
• Make your profile picture clear and let us SEE your face!
• BONUS tip! If we make typos when we’re commenting while using the LinkedIn mobile app, it’s OK. Those of us who are commenting on your post on our phone are typing so fast, that sometimes there’s goof-ups. So throw us a bone.

What about you?

Are you using your phone to read this newsletter or are you seeing it on the desktop? What advice would you give to someone who wants to stop your scroll on the LinkedIn mobile app?

#linkedin #mobile #profile #leverageup #purplesquirrelmagnet