It’s called getting the message out to the masses. When it comes to what to do and what not to do on LinkedIn, there are a LOT of opinions swirling around the internet. I speak from experience. I'm not guessing, I have found what works and have had success. I work with my clients on the right way...

Why? A very small percentage of people on LinkedIn are posting original content on a consistent basis. If you're nervous about posting content here or perhaps you don't know what to post about or what direction to take your posts, I have a message for you. You are the captain of this ship. You can...

So I’m posting a video for the first time in months AND I’m using a couple of examples of DMs to teach a lesson. When you’re connecting with someone you don't know, it’s more powerful to say who you are what you’re all about then it is to say something that doesn’t sound authentic. The “what not...

It’s not a place for sales people to sell via cold call DMs or pitch slaps or spammy messages. It is a place to get to know one another. It’s a networking event with 830 Million other people. This post was inspired by another conversation that I engaged here. We don’t like to be sold to. We do...

Good idea especially if you get a lot of DMs here and you’re planning on being gone for a while. Know what? You can only use them if you have LinkedIn Premium. Which I do not. I’ve had LinkedIn Premium a couple times over the past four years (including a trial) but I didn’t find that it was worth...

Here’s someone whose photos I still treasure. Someone who hopped around from one spot to another snapping away and catching a really good mix of candids and posed shots. I thought about her fondly this weekend, 18 years after my husband and I said “I do”, because here’s someone I trusted with a...

For me, there are a few comparisons... Your LinkedIn profile is your online billboard. Your LinkedIn profile is a part of your brand (it's not 100% of your brand because the triangle is not JUST your profile here). Your LinkedIn profile is the first place people can go to in order to get to know...

Engagement for the sake of engagement doesn’t win. It doesn’t pay off either. When I comment on someone’s post, I really want to do it. Commenting isn’t about homework. It isn’t about doing it because you have to. Comment because you want to. We are all here to have conversations. We are here to...

Have you seen the Allstate commercial of the guy dancing and saying he’s the latest hashtag challenge? “This is going to get tens and tens of views”. First time I saw that one I laughed out loud. I still smile every time I see it. Many people on social media would say that they have a desire (some...

After all, just 3% of the 830 Million people who are on LinkedIn are actually posting content. That being said, bringing clients inbound can be done. Let's talk about what content has brought clients to me. Check-out my monthly LinkedIn Newsletter - The Deanna Russo Report