LinkedIn Conversations
Follow Deanna on LinkedInLinkedIn is not a sales platform.
It’s not a place for sales people to sell via cold call DMs or pitch slaps or spammy messages. It is a place to get to know one another. It’s a networking event with 830 Million other people. This post was inspired by another conversation that I engaged here. We don’t like to be sold to. We do...
Out of office message on LinkedIn
Good idea especially if you get a lot of DMs here and you’re planning on being gone for a while. Know what? You can only use them if you have LinkedIn Premium. Which I do not. I’ve had LinkedIn Premium a couple times over the past four years (including a trial) but I didn’t find that it was worth...
I want to be someone who leaves a lasting impression. Like my wedding photographer.
Here’s someone whose photos I still treasure. Someone who hopped around from one spot to another snapping away and catching a really good mix of candids and posed shots. I thought about her fondly this weekend, 18 years after my husband and I said “I do”, because here’s someone I trusted with a...
When someone says “Your LinkedIn Profile” what’s the first metaphor that comes to mind?
For me, there are a few comparisons... Your LinkedIn profile is your online billboard. Your LinkedIn profile is a part of your brand (it's not 100% of your brand because the triangle is not JUST your profile here). Your LinkedIn profile is the first place people can go to in order to get to know...
Commenting just because you have to? Don’t bother.
Engagement for the sake of engagement doesn’t win. It doesn’t pay off either. When I comment on someone’s post, I really want to do it. Commenting isn’t about homework. It isn’t about doing it because you have to. Comment because you want to. We are all here to have conversations. We are here to...
I’m a big fan of commercials that make me laugh.
Have you seen the Allstate commercial of the guy dancing and saying he’s the latest hashtag challenge? “This is going to get tens and tens of views”. First time I saw that one I laughed out loud. I still smile every time I see it. Many people on social media would say that they have a desire (some...
Posting content here is fulfilling in a multitude of ways and it’s always intriguing to me to hear that not enough people are doing it.
After all, just 3% of the 830 Million people who are on LinkedIn are actually posting content. That being said, bringing clients inbound can be done. Let's talk about what content has brought clients to me. Check-out my monthly LinkedIn Newsletter - The Deanna Russo Report
Do you ever like or comment on someone’s post here on LinkedIn just because he or she has a large following here?
If your answer is yes, please don’t. Or at least promise me you’ll think twice about it. Listen, I really appreciate EVERYONE who engages with my content. That being said, I’d rather have people comment (I’ll use reacting as an after thought because commenting is so much better) because they...
I used to be THAT PERSON.
You know…the person who sold via DM. The person who connects with you right away then sends you a script. Yes, that was me. By showcasing one of the scripts here (see below!) I’m admitting that I did it. I learned what NOT to do and I’ll NEVER, EVER do it again! I’m so sorry to all those people...
“But it doesn’t have anything to do with your business.”
That’s what my 11 year old daughter said after she read my “mom guilt” post before I posted it on LinkedIn yesterday. My reply, “It doesn’t always have to be about business.” I’m posting about that interaction because I’m sure others have had that thoughts as they’re posting about something that...