Meet Deanna Russo
Schedule a CallThe Purple Squirrel of LinkedIn Strategy
“Purple Squirrel: a term used by employment recruiters to describe a job candidate with precisely the right education, set of experience, and range of qualifications that perfectly fits a job’s requirements.”
Vast Experience
I worked as a TV News Producer for 6 years, then moved into Online Marketing, Communications and Sales. Over the years I’ve learned how to use words in the best way along with the ins and outs of Content Management.
Rapid Growth
I grew my network on LinkedIn from 400 to 11,000 connections (and counting!) in just 18 months. I started Leverage Up to pass on my knowledge and help others achieve all the benefits that I learned independently.
Trusted in the Industry
I have appeared as a guest speaker many times and have received countless testimonials from my coaching clients. Hard work and consistency has built me an incredible amount of trust within the LinkedIn industry.
A Note from Deanna:
I love sharing the knowledge, having grown my network on LinkedIn organically and independently.
I started Leverage Up to help others.
I help people understand the value of creating an “all star” LinkedIn profile, being more visible with the people that they want to do business with AND how to create the right content to get their attention on this platform.
I’m happily married to my husband, AND the proud mom of 3 kids who are in all the activities. Every weeknight I am either driving to gymnastics, cheerleading, lacrosse, baseball, football, scouts, music lessons or all of the above.
I’m a proud Buffalo Bills fan. Every Sunday, my family and I LOVE to watch our hometown team. I’ve been a Bills fan since I was very young, having experienced all the highs and lows. Being a Buffalo Bills fan is a roller coaster ride and I’m in it for the whole wild ride.
-Deanna Russo
The Mission of Leverage Up
At Leverage Up, our clients are professionals who understand the power and the necessity of building relationships online and want to build their brand and grow their networks.
We teach our clients the foundation pieces necessary for organic growth. Our services are founded on proven methodologies and processes. We teach how to optimize profiles for growth, have strategic conversations that increase visibility to the target audience, help grow relationships, and create content that builds trust.
We strongly believe in the power of a platform that brings people together and encourages the exchange of ideas, teaches lessons, and builds relationships.
Karen’s Story
Outside of my business, I speak out about the dangers of drinking and driving. A drunk driver tragically killed my younger sister Karen in March of 1998 and soon after it happened, I made it my mission to speak out about the dangers of DWI. I tell Karen’s story, what type of person she was, what happened on that cold night, and what life has been like since it happened. It’s a heartfelt story that pulls at the emotions, and the ultimate goal is to change lives so no other family has to endure the pain again.
The Intentional Encourager Podcast
#231: From Loss to LinkedIn: Deanna Russo’s Journey from Personal Tragedy to Professional Triumph
