When you think of the word “hook” what’s the first picture that comes to mind?

Is it Captain Hook’s metal hook? Is it the big hook that grabs someone who’s getting booed or jeered off stage? Is it the hook that you use to catch dinner on your fishing trip?

When it comes to LinkedIn, your “hook” is the first three lines of your post. The goal when you’re creating content on the world’s largest professional networking platform is to stop the scroll and grab the attention of the people who are on LinkedIn.

The goal of the “hook” is get the online reader to “See More”.

Now there’s a fine line between a good “hook” and “click bait”.

I’ve seen both on LinkedIn. Do not be one of those people who uses a good line just to get people to click, make sure your hook relates to your content.

When you tell a story on LinkedIn, if you have a good start of that story then that’s a good hook. Can you tell the reader the moral of the story or can you ask that reader a question…in the first few lines?

That’s a good hook. Think “How can I get their attention?”

Keep in mind that storytelling is HUGE on LinkedIn. How you start that story could make or break the visibility of the post.

What makes a good hook in your book?

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💥 Hi!  I’m Deanna Russo!  I help you Leverage Up, LLCon LinkedIn!  My differentiator is I am the only LinkedIn coach who teaches her clients strategic engagement. What’s the point of a really good LinkedIn profile if no one sees it???