I ask that question (metaphorical but still a good one) on calls with prospects, calls with clients, or even when I’m just talking about LinkedIn.

An optimized profile – picture, headline, banner, about, etc. etc. etc. – should be PART of the equation to reach your goals here on this platform but not ALL of it.

In your opinion, what is the most important thing when it comes to being successful here?

Is there one thing that’s worked for you or is it a solid combination?