That’s how many versions of my banner image I did until I was happy with it.

Even those of us who work with our clients can learn a lesson here.

I knew it was time for a change. I knew that I wanted to capture my Purple Squirrel Magnet and my logo.

I also wanted to capture my “I’ll take you from scroll to strategy” phrase.

I used Canva. I strongly recommend using this FREE website for your banner.

I asked my friend John Espirian for his take on it. He gave me his expert opinion and sent me a video to explain his thoughts behind it. I worked on it yesterday, I still wasn’t sure, so today I asked John for his opinion.

Then I worked on it more. I looked at it on the desktop, I looked at it on the mobile, I fixed it and I modified it until I was happy.

Tweaking it here, tweaking it there…

It’s clean, it’s not busy, it says exactly what I want it to. I can see my logo and my squirrel in every version. Now you know what I do and it fits my “brand” too.

When you’re working on a project, how many takes does it take you to get to the finished product where you can say “OK, good to go!”?