Then it hits me – this is maintenance.
Just like caring for your lawn, you have to maintain your profile here.
I actually did some maintenance on my own profile yesterday.
I changed up my About section and my Banner photo. Why? I’m evolving and I think it’s important that people understand more about how I help my clients.
Keep in mind, your LinkedIn profile can evolve as much as you do. Your brand is not concrete, sculpt it as you deem necessary.
How often do you maintain your brand here?
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