You see a “thumbs up” sign. Perhaps you might think “Nice!” Then you keep driving.

Now, what if someone stopped you and asked, “That’s a great car! What model is it? When did you get it?” Wouldn’t you answer and have a conversation?

Do you see the difference?

A like on LinkedIn (or any social media platform for that matter) is a passive way of showing your appreciation. There’s really nothing active about tapping that icon.

No matter how excited you are, tapping that icon doesn’t tell the person who wrote the content how much you appreciate it.

Commenting (AKA engaging) with someone’s post shows that you authentically care. You authentically appreciate that person. You authentically appreciate the content.

You got something out of it.

Time to take a step out of your comfort zone and comment. I don’t mean “Great post!”. I mean genuinely contribute to the conversation.

Try it sometime. Engagement opens up doors. It opens up opportunities that may not have existed before.

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